Use this phrase when cycling, walking, running, and even driving! If you see a driver ignoring pedestrians' or cyclists' safeguards, kindly remind them to "hit your brakes not people!"

@hifi.wifeeye coined the HYBNP phrase in the winter of 2017. As an urban commuter and adventure cyclist, she used this statement to communicate with drivers to recognize human life in the realm of mobility. From human to human, let's just go where we need to go safely without harming one another. Reduced visibility is a leading cause of increased crash risk at night and a bit of reflectivity goes a long way to increase your visibility past dusk.

Stay seen, stay safe!

Our athletic option is produced by SportTek, an overseas manufacturer, and is hand-printed right here in Downtown Los Angeles.

These shirts are printed with a durable reflective and are suitable for up to 75 delicate washes.

*Hang dry to extend the life of the reflective print*